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UX Design
The top of the funnel for this project was a single ad that would be deployed on social media and point to the site. Users were directed toward a content path relevant to their stage of life. The end goal for the user would eventually be to download a reading plan to help with their pilgrimage to Rome.
Website Deployment
Once the wireframe was set in place, I collaborated with the designers to build the final site. The design was focused on meeting the interests of four different audience segments, all pointing to the same call to action.
Interactive Map
The client intially requested an interactive map to track progress as users visit important historical locations. I recreated a simplified street map with these locations highlighted.